Meet Our first ambassador resident of St.Thomas ON. "Koolaid" knows what he wants in beard care. As a father, husband, artist and Bearded Villain he stays pretty busy being 'bout that life. Between the oil and balm he keeps his wizardly whiskers in check and on point! Inspiration of some new scents, we plan to take the beard game by storm. -Stay Woolly


Adam "Ginger Whiskers" is a husband, father of three kids (plus one fur baby), and carpenter. He loves keeping busy and active - when he's not spending time with family, he loves hunting, archery, movies, camping, and riding his motorcycle.

Adam hasn't been clean shaven since 2015, and has been a Bearded Villain since 2017. He competed in Beardo de Mayo beard competition in Ohio in 2019 and took home 1st place in his division and 3rd best in show. Having sampled many different types of beard care, he knows that quality products stand out. His favorite scents are citrus, especially lime.